thirteen |
|
| 5. The Next Three Days (Lionsgate) NEW [2,564 Theaters] Friday $2.2M, Saturday $2.6M, Weekend $6.7M Another box office disaster for Joe Drake and the Lionsgate motion picture group. Given that marketing costs these days start at $30M and go up and up and up, I don't understand how Lionsgate can claim to me it "knew all along" that writer/director Paul Haggis' The Next Three Days would make only $7M-$9M. Then why make this very ordinary thriller in the first place? "We knew that counter programming against Potter would be tricky, but the Thanksgiving holiday weekend and fact that adult films don't always live or die by their opening weekends factored into our risk calculations," an LG exec tells me. "We were very careful with our media buy, niche targeting our adult audience and not overspending." Yet Russell Crowe refuses to be hired on the cheap. At least he went above and beyond his normal press outreach, doing the full press junket in support of the movie, and then 6 national talk shows. fonte='(
|
| |